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Brand HQ ✶ Learn
How it works
How it works
Here’s an overview of how we organize our creative work. Individual Assets are categorized into Productions, with the option to build Campaigns for strategic and structured support for both.
Here’s an overview of how we organize our creative work. Individual Assets are categorized into Productions, with the option to build Campaigns for strategic and structured support for both.
📁 Productions
📁 Productions
Productions are categories we use to group related designs. Each production focuses on one goal or theme, like an event, a series of posts, or an internal program.
We’ll kickoff new productions together with a meeting.Why this is Important:
Keep your designs focused and organized
Make sure everything follows the same look and feel
Speed up the design process by using established brand guides
🖼️ Assets
🖼️ Assets
Brand or Marketing Assets are the actual designs; such as flyers, social posts, digital ads, and more.
You can view all approved visual assets in our Asset Archive.These are:
Also known as deliverables
Designed for digital or print use (or both)
Always grouped under a specific Production
📈 Campaigns
📈 Campaigns
Campaigns are bigger-picture strategies that guide how to use your visual assets effectively. Let us help plan your next public launch, outreach push, or seasonal initiative.
Book a Meeting with us to launch your next campaign.Why this is Important:
Creates a plan for when and where to use your visuals
Organizes your rollout in a simple, clear way
Allows us to track basic performance data to inform future assets
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